Deep Network Analysis

Deep Network Analysis: Networks matter; whether an organisation is under attack by a hyper-agile network of cyber-activists using the latest digital media, or seeking to communicate valuable information to a target audience, the ability of that organisation to identify and visualize meaningful networks can have a significant impact on their success in strategic communications.

These relationships are an important factor in our emotional wellbeing, as well as influencing the information we receive and likelihood we will make changes in our behaviour. Social networks influence the opportunities open to us, such as finding a new career opportunity or adopting specific health behaviours.

The need to identify the relationships that are of importance to influential individuals and target communities can allow an organisation to target their strategic communications where they are most likely to have the desired impact. Network analysis provides a ‘birds-eye-view’ of the complex information ecosystems that are experienced by target communities.